Rich Communication Services
Engaging customers in their SMS inbox with rich, interactive messages powered by RCS
RCS (Rich Communication Services) upgrades SMS and MMS to support richer conversations, including high‑resolution photo and video sharing, group chats, read receipts, and typing indicators. Messages travel over Wi‑Fi or mobile data and require both sender and recipient to have RCS enabled; otherwise, they fall back to SMS or MMS.
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Differences Between SMS and RCS
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Benefits of RCS SMS Services
Rich Media Content
RCS supports rich media content like high-resolution images, videos, and audio clips, while SMS is limited to plain text
Interactive Elements
RCS supports interactive elements such as buttons, suggested automated replies, and carousels, making it more engaging than SMS.
Read Receipts
RCS indicates when a message has been read and when someone is typing a response, similar to many instant messaging apps, whereas SMS does not offer these features.
Brand Presence
RCS enables branded profiles for businesses, which enhances professionalism and trust in communications compared with SMS, which does not offer this feature.
Group Chat
RCS supports group chats, allowing multiple participants in a single conversation, whereas SMS is limited to one-to-one messaging
Security
RCS includes enhanced security features such as end-to-end encryption, offering stronger protection for messages than SMS